Last issue we focussed on Step 2 of building your private practice — embracing your inner entrepreneur. So once you have established your practice foundations and got the entrepreneurial side figured out, you’re sorted, right? Well, for many therapists in private practice, this is indeed enough. They can go their whole careers only becoming proficient in the first two steps and do okay financially. However, to achieve a practice that is fun and built around your strengths and abilities, while also being rewarded handsomely for your work, you need to find your ‘niche’.
Your niche is the client group you most enjoy working with, so much so it doesn’t even feel like work! Once you know who this is, you can start attracting more and more of these clients to you and can develop expertise in this area. This means you can also create a working life that is full of a range of interesting and stimulating endeavours such as running seminars and workshops, teaching, writing, speaking, perhaps offering court assessments, and more. You’ll become known for this niche in your professional network and will have more referrals. As an ‘expert,’ you know more about how to get results than generalists, so you can charge more for your services. I’ve got countless examples of how having a niche service has helped me attract work that I love and am well paid for. Just this week I was offered a contract worth £3500 for contributing to a three-hour roundtable discussion, and writing and commenting on five blog post articles. Sounds too good to be true? It really isn’t. If I can do it, so can you! I’d love to help you.
My syllabus, “Top Five Success Secrets to a Positive Private Practice”outlines the essential areas you need to learn about in order to find your niche, and also to move into creating passive income products to allow you to build a working lifestyle rather than a working ‘life’. You can use this syllabus as an active document, which allows you to fill in your own ideas on how you can apply it and what resources you need to help you gain the answers you need. You can also use it as a goal-setting tool, with a ‘Completion Date’ for each, to equip you with a sense of momentum and help you see the progress you are making. To get your FREE 32-page copy, send an e-mail with ‘Syllabus’ in the subject line to my team at .